ZIRA Group: Celebrating 30 Years of Innovation and Growth

Upcoming anniversaries are always a time for reflection. Bosnian BSS innovator ZIRA Group is gearing up to mark its 30th anniversary next year with a slew of new products and a fresh brand. Established by Zijah Rašidagić after the Bosnian War, ZIRA started as a small IT firm aiming at global expansion. Today, ZIRA is a key global player in the BSS market with a presence in various countries. The company recently rebranded as ZIRA Group to better match its global ambitions and wider service offerings. Along with the rebrand, ZIRA Group introduced its new AI Telco Platform, leveraging AI to enhance telcos’ efficiency and decision-making processes. The company’s modular approach to BSS ensures tailored solutions for customers’ diverse needs, in line with a shift towards a SaaS model for greater flexibility and scalability.