Realme India Revamps Product Lineup for Growth
Realme, a leading smartphone brand in India, is strategically refocusing its product lineup to drive growth in 2025 and beyond. Francis Wong, Chief Marketing Officer of Realme India, shared insights on the company’s new approach.
Strategic Portfolio Reboot
In 2025, Realme initiated a strategic portfolio reboot to simplify and strengthen its product lineup. The focus is now on three core series – the GT Series, the Number Series, and the P Series. This strategic shift aims to offer a more purposeful lineup for consumers.
Market Performance
Despite a slight decline in market share, Realme ranked fourth in India’s smartphone market, emphasizing offline gains over online channels. Realme has also entered the ultra-premium segment with the launch of the GT 7 Dream Edition, featuring cutting-edge technology.
Future Outlook
Realme aims to democratize the premium smartphone experience while enhancing offline retail investments. The recent success of the Realme P3 Ultra 5G and the Realme 15 series indicates a positive trajectory for the brand in the mid-premium segment.
