Dito Telecommunity Partners with Viber for Innovative Zero-Rated Plans
Dito Telecommunity Partners with Viber to Attract New Customers
Philippines-based telecommunications company Dito Telecommunity has announced a strategic partnership with messaging app giant Rakuten Viber, aimed at revolutionizing connectivity for its customer base. This collaboration introduces groundbreaking zero-rated plans for Viber, enabling subscribers to enjoy free access to the platform’s messaging, voice calls, and file-sharing features. This initiative reflects Dito’s commitment to providing value-added services and enhancing user experiences as it strives to compete in the dynamic Philippine telecom market.
Affordable Starter Pack with Generous Benefits
As part of the partnership, Dito has unveiled a SIM starter pack priced at an affordable PHP39. This starter pack is loaded with attractive features, including 25GB of data, unlimited calls, and texts to all networks. For Viber users, the pack offers free data usage for essential services like chatting, calling, and file sharing. Moreover, Dito subscribers will benefit from unlimited voice and video calls exclusively within the Dito network, positioning this package as a competitive offering in the market.
This bundle is designed to cater to the growing demand for seamless connectivity in the Philippines’ highly social and digitally active population. With its affordable price point and feature-rich benefits, the SIM starter pack aims to attract new users, particularly those seeking cost-effective yet reliable communication services.
Expanding to Premium Services
Taking the partnership a step further, Dito and Rakuten Viber plan to roll out premium services like Viber Plus and Viber Dating, which will be made available as promotional offerings for starter pack holders. This move aligns with the evolving digital habits of Filipino users, providing them with enhanced tools for both personal and professional interactions. These premium features promise to deliver a smarter and more enriched digital experience, further solidifying Viber’s position as a leading messaging app in the Philippines.
Viber’s Asia Pacific senior director, David Tse, emphasized the significance of the Philippines as a key market for the brand, stating, “This team-up makes perfect sense to help deliver many Viber features that benefit Filipinos – from connectivity to security – and push towards a smarter digital lifestyle.”
Dito’s Vision for a Connected Future
Dito’s chief revenue officer, Adel Tamano, described this partnership as a testament to the company’s innovative approach to connectivity. He stated, “We are among the most social and connected people in the world. The partnership between Dito and Viber marks the innovative commitment of both companies to make daily connections faster, easier, and more enjoyable.” This collaboration positions Dito as a forward-thinking telecom provider, focused on meeting the needs of modern, digitally-driven consumers.
As telecom competition continues to intensify in the Philippines, partnerships like this demonstrate Dito’s strategy to differentiate itself from larger incumbents. By leveraging Viber’s widespread popularity and pairing it with attractive data and communication packages, Dito is asserting its presence in the market while enhancing its value proposition to customers.
