Reimagining a Digital and AI-Driven World: How Measurement Tools Must Evolve

The rapid advancements in digital transformation and artificial intelligence (AI) are significantly reshaping modern economies, workplaces, and public services. As these innovations evolve, a crucial question arises: Are our traditional tools for measuring economic performance, such as Gross Domestic Product (GDP), still adequate? The Ivey Business School at Western University aims to tackle this pressing issue through its upcoming workshop, “Reimagining a Digital and AI-Driven World,” scheduled for December 3, 2025. This workshop forms part of the school’s ongoing ‘Measuring the Digital Economy’ series and is set to offer groundbreaking insights.

Bridging the Gap in Digital Economy Measurements

One of the most critical aspects of the workshop focuses on the limitations of traditional GDP metrics in the context of a digital-first economy. While GDP remains a key indicator of economic health, it fails to capture important aspects such as the reach of digital infrastructure, the productivity boosts (or job displacement) triggered by AI, and the real value of public investments in technology. Leaders in academia, national statistical agencies, regulatory bodies, and private industries will convene at the Ivey Business School’s downtown Toronto venue to explore the necessity of developing complementary metrics to fill these knowledge gaps.

Why Measurement Matters in the Digital Era

The digital economy thrives on innovation, interconnected systems, and significant public and private investments. Yet, policymakers and stakeholders often lack access to precise data about whether these investments truly deliver benefits to communities. For instance, how effectively is digital infrastructure transforming public outcomes? Are AI-driven systems increasing productivity equitably? Discussions at the workshop, which include sessions titled “Why Does Measurement Matter?,” will highlight these critical gaps and emphasize the need for actionable insights into tracking digital progress and its societal impact.

Join the Conversation on December 3

For those engaged in the fields of digital transformation and AI, this half-day workshop in Toronto is an unmissable opportunity. Participants will benefit from presentations and debates led by experts in technology regulation, economic measurement, and industry innovation. Hosted at Ivey’s Donald K. Johnson Centre, this event represents a vital effort to ensure that future measurement tools align with the new realities of a digital and AI-driven world. By fostering collaboration and dialogue, the workshop aims to chart a clearer path forward for understanding and promoting digital economic performance.

Whether you are a policymaker, an industry leader, or simply interested in the intersection of AI, digital transformation, and economic metrics, this workshop offers a platform to engage with thought leaders at the forefront of these critical discussions. Don’t miss this chance to contribute to shaping the future of digital economy measurement.