Saudi Arabia Launches Global Ramadan Travel Campaign with Luxury Offers Across AlUla and The Red Sea
Saudi Arabia is turning the cultural significance of Ramadan into a central pillar of its tourism strategy with a new slate of luxury travel offers for early 2026. According to Alertify, the Saudi Tourism Authority has unveiled its Embrace the Radiance of Ramadan Lights campaign, featuring over 35 curated travel packages across iconic destinations such as AlUla and the Red Sea. The initiative signals Saudi Arabia’s ambition to redefine Ramadan as not just a spiritual season but a distinct travel experience for global audiences.
What the Campaign Offers
The cornerstone of the campaign is luxury, paired with cultural immersion and value. Travelers can explore packages offering up to 35% off accommodations at premium resorts like Banyan Tree AlUla, Ashar Tented Resort, and Shaden Resort in AlUla, as well as 20% savings along the Red Sea’s pristine coast. These deals include guided heritage tours, stargazing experiences, desert wellness programs, and Iftar-focused dining concepts designed for the holy month.
This isn’t about discount travel. The campaign pushes premium opportunities to experience Saudi Arabia’s emerging tourism landmarks during Ramadan. AlUla’s serene landscapes and the design-focused luxury of the Red Sea destinations promise travelers a slower, transformative experience where days are calm and reflective, while nights come alive with firelight gatherings and cultural events under the stars.
Shifting the Perception of Ramadan Travel
Historically, Ramadan has been seen as low season in some tourism markets, but Saudi Arabia is rebranding it as “off-peak premium.” This mirrors initiatives from other culturally rich destinations like Turkey and Morocco, which highlight religious and cultural moments to attract global travelers. Saudi’s twist: focusing heavily on the nighttime economy. Lantern-lit heritage walks, extended evening schedules, and wellness rituals reflect a deeper understanding of how travelers are eager to engage with authentic moments.
The move also builds on Saudi Arabia’s record tourism momentum. With over 122 million visitors in 2025, the kingdom is firming up its position as a top-tier global destination. Ramadan offers play into a broader diversification strategy aimed at spreading demand beyond peak seasons while catering to experience-driven tourists.
Expert Perspectives and Global Comparisons
Market analysts point out that Saudi Arabia’s Ramadan campaign capitalizes on two of the most explosive trends in global tourism: cultural immersion and experiential travel. According to the World Travel and Tourism Council, luxury-seeking travelers are increasingly drawn to destinations that provide a blend of authenticity and tailored experiences. AlUla and The Red Sea developments deliver on both fronts, offering access to less crowded, culturally enriched settings at more accessible prices compared to global competitors.
When compared with the UAE’s polished urban Ramadan experiences or Morocco’s soulful heritage streets, Saudi Arabia is betting big on novelty. By using Ramadan to position emerging destinations like AlUla and The Red Sea, the kingdom aims to lower the barrier for first-time tourists while emphasizing its unique brand of accessible luxury.
What This Means for the Travel Industry
Beyond the discounts, the campaign reflects a broader shift in how destinations approach tourism during cultural seasons. Rather than seeing Ramadan as a constraint, Saudi Arabia is reframing the month as an invitation: a time for travelers to connect with the country’s heritage, hospitality, and pace of life. This approach elevates Ramadan travel, offering experiences that feel simultaneously exclusive and authentic.
The global appetite for night-oriented tourism also adds momentum. Saudi Arabia has moved beyond simply extending opening hours toward curating nighttime-specific experiences, from lantern-lit tours to coastal stargazing. This flexibility aligns with broader trends in travel, especially in regions with hot climates, where cooler evenings are better suited for exploration.
The packages will be available on the Visit Saudi platform starting January 26, 2026, inviting global travelers to experience Ramadan in a new light.
For the travel industry, Saudi’s growing success is a reminder that cultural authenticity, paired with confident storytelling, can evolve into a powerful tourism asset. Could Ramadan become Saudi Arabia’s calling card for transformational travel?
