Coca-Cola Africa Socio-Economic Impact Study Reveals Growth Insights
At the 2025 US-Africa Business Summit, The Coca-Cola Company unveiled the results of a comprehensive socio-economic impact assessment conducted across Africa. Luisa Ortega, President of The Coca-Cola Company’s Africa Operating Unit, shared key findings from the study, emphasizing the company’s steadfast support for the continent’s economic advancement.
During an exclusive interview, Ms. Ortega elaborated on the significance of the Africa-wide socio-economic impact study introduced at the summit and discussed its implications.
The Coca-Cola system’s involvement in Africa dates back to 1928, expanding into a sprawling network that engages with authorized bottlers, suppliers, retailers, and entrepreneurs. With a strong local presence, the company contributes to job creation, local industry enhancement, and community upliftment by sourcing, producing, and distributing goods locally. Their mission to refresh the world and drive positive change underpins all strategic decisions.
Coca-Cola Impact Study Key Insights
The study, facilitated by Steward Redqueen, assessed the system’s influence on various sectors and regions in 2024. It not only measured direct contributions but also revealed intricate economic interdependencies that fuel production, income generation, and employment across diverse industries.
In 2024, the Coca-Cola system played a vital role in supporting over 1 million jobs throughout the value chain in sectors like retail, agriculture, manufacturing, transport, and services. This included 36,800 direct jobs within the system, alongside 987,000 indirect positions, showcasing a remarkable 27 addit…
