Coca-Cola’s Impact on African Economies
At the 2025 US-Africa Business Summit in Luanda, Angola, The Coca-Cola Company unveiled the results of a comprehensive socio-economic impact analysis spanning Africa. In an interview with Luisa Ortega, President of The Coca-Cola Company’s Africa Operating Unit, she shares insights from this pivotal study and discusses the company’s enduring commitment to Africa’s economic progress.
Ms. Ortega expressed gratitude for the opportunity to present the study’s findings at the summit, emphasizing the importance of collaboration between African nations and the US. The event served as a platform to showcase The Coca-Cola Company’s sustained support for Africa’s growth over the decades.
Since its establishment in 1928, The Coca-Cola system has evolved into a pan-African network, collaborating with authorized bottlers, suppliers, retailers, and entrepreneurs. Emphasizing local sourcing, production, and distribution, the system focuses on job creation, local industry development, and community upliftment, aiming to build robust and prosperous economies across Africa and globally.
In partnership with Steward Redqueen, a global consultancy, The Coca-Cola system conducted a detailed analysis in 2024 to assess its impact on various sectors and regions. The study revealed the system’s contributions to production, income generation, and employment across industries, showcasing its vital role in national and regional development.
In 2024, the Coca-Cola system supported over 1 million jobs in sectors like retail, agriculture, and manufacturing, creating a substantial economic ripple effect. With significant investments in local sourcing and procurement, the system injected $10.4 billion into Africa’s economy, underlining its commitment to building local economies and fostering shared value.
Building on the study results, The Coca-Cola system reaffirmed its dedication to Africa through strategic investments and initiatives. In addition to announcing substantial investments across the continent, the system pledged $25 million by 2030 to address water-related challenges in local communities, demonstrating its commitment to sustainability and community well-being.
Rooted in a unique model that emphasizes local partnerships, The Coca-Cola system has been deeply ingrained in African communities for nearly a century. With operations spanning all African markets through authorized bottlers, the system leverages local resources and relationships to drive economic growth and empowerment.
Looking ahead, The Coca-Cola system remains committed to Africa’s future, recognizing the importance of collaboration among stakeholders to unlock the continent’s full potential for growth and development.
