Gour Lentell: Transforming Mobile Data Access in Emerging Markets
Gour Lentell, a Zimbabwean entrepreneur based in Johannesburg, is making significant strides in transforming mobile data access in emerging markets. As the co-founder and CEO of Datafree Technologies, a company focused on mobile data optimization, Lentell is revolutionizing the digital landscape.
Established in 2008, Datafree Technologies’ core mission is to eradicate mobile data costs to facilitate broader digital access in emerging economies. The company operates on a unique model inspired by toll-free numbers, enabling users to browse websites, utilize applications, and consume online content without depleting their data plans or airtime. Service providers cover the connectivity expenses, making it a win-win for both users and businesses.
Collaborating with mobile network operators, Datafree Technologies has deployed a sophisticated system that tracks user traffic and invoices client companies accordingly. Moreover, the company offers a robust cloud platform empowering enterprises to manage their data-free services effectively. From creating dedicated domains to setting usage quotas and generating detailed analytics, Datafree Technologies provides a comprehensive solution.
Lentell also spearheads MoyaApp, a super-app offering data-free messaging and content accessibility without the need for a data plan. With over 6.5 million monthly active users in South Africa, MoyaApp, a brainchild of Datafree Technologies, has made a significant impact in the mobile communication realm.
Prior to these ventures, Lentell co-founded Sabela Media in 1998, a pioneering ad server technology company focusing on real-time behavioral targeting. He held the position of Executive Chairman until 2000. Subsequently, in 2001, Lentell founded Decide Interactive Pty Ltd, where he served as Executive Director until 2005.
Lentell’s academic journey commenced with a bachelor’s degree in operational research from Lancaster University in 1985. His professional career kicked off in 1987 at PricewaterhouseCoopers (PwC), where he worked as a management consultant across London, England, and Sydney, Australia. Noteworthy is his tenure between 1992 and 1996 at Oracle in Australia as the Industry Consulting Director.
