India Smartphone Market Growth in Q2 2025
The India smartphone market witnessed an 8% year-on-year growth in the second quarter of 2025 (Q2 2025), showing a significant recovery from the preceding quarter. This growth was primarily attributed to the introduction of new models and robust sales during the summer season, as stated in the recent Counterpoint Research report released on Wednesday.
Notably, the market also surged by 18% in terms of value during the April-June period, with major brands offering attractive discounts, easy EMI options, and bundled deals, especially in the mid-range and premium categories.
Market Recovery Factors
Senior Research Analyst Prachir Singh highlighted that the market revival in Q2 2025 was bolstered by an enhanced macroeconomic landscape that bolstered consumer confidence and expenditure. Factors such as decreased retail inflation, low repo rates, and tax relief measures contributed to a more favorable environment for consumer spending and investment.
Market Share and Growth Trends
The research firm reported that Vivo secured the top position with a jump in volume market share from 17% in Q2 2024 to 20% in Q2 2025. Samsung followed closely with a 16% share, while Oppo moved to the third position with a 13% share, surpassing Xiaomi. Realme, however, experienced a decline in market share, as did Xiaomi.
Other notable shifts included OnePlus’ decrease in volume share, iQOO’s growth, and Poco’s slight decline. Brands like Nothing, Motorola, and Lava also witnessed significant year-on-year shipment growths.
Brand Performance and Market Dynamics
Analyst Shubham Singh highlighted that various sales events hosted by OEMs and channels in Q2 2025 helped clear inventory and drive new product launches. Samsung, Apple, and Vivo led in market value. The ultra-premium segment (>₹45,000) showed remarkable growth, enabling the Indian smartphone market to achieve its highest-ever Q2 in value terms.
Prachir pointed out that Apple and Samsung leveraged affordability initiatives to make their flagship devices more accessible, contributing to market expansion. MediaTek dominated the smartphone chipset market, with Qualcomm following closely and witnessing notable shipment growth.
