Lifecycle Software Launches Event Intelligence 2.0 for Telecom Operators
Lifecycle Software, a leading provider of telecommunications solutions, has officially launched Event Intelligence 2.0, a major upgrade to its Customer Value Management (CVM) platform. Built to help telecom operators run smarter, faster, and more effective campaigns, the new release introduces powerful capabilities that turn real-time customer interactions into measurable growth.
Built for both marketing and operations teams, Event Intelligence 2.0 introduces powerful new tools to streamline campaign execution and maximise customer lifetime value. Event Intelligence is a cutting-edge engine designed to unlock the full revenue potential of organisational data. By combining predictive analytics with real-time decision-making, it empowers businesses to deliver personalised, high-impact subscriber experiences at scale. With Event Intelligence embedded in the ecosystem, organisations gain a competitive edge by boosting engagement, increasing customer loyalty, and driving measurable results across digital products and services.
“Event Intelligence 2.0 brings meaningful enhancements that make it easier for teams to run smarter, more responsive marketing campaigns. We’ve streamlined the experience while adding new capabilities that help operators better connect with their customers in real time,” said Catarina Alves, Marketing Director at Lifecycle Software.
