Maxis Migrates Mission-Critical AWS Workloads to Malaysia Region, Cuts Latency and Costs
Maxis, one of Malaysia’s largest telecommunications providers, has completed the migration of its mission-critical workloads from Amazon Web Services’ (AWS) Singapore Region to the newly launched AWS Malaysia Region, according to Developing Telecoms. The move aims to enhance service performance, reduce latency, and address data sovereignty needs, while also cutting cross-region data traffic costs.
Why the Move to Malaysia Matters
By hosting its critical workloads in the AWS Malaysia Region, Maxis ensures faster response times for its digital services, such as the Maxis and Hotlink apps, thus delivering a smoother customer experience. Lower latency is particularly crucial as more enterprises and consumers rely on real-time digital solutions. The migration was executed entirely by Maxis’ internal cloud engineering team, underscoring the company’s technical capabilities.
The shift also achieves operational efficiencies by eliminating cross-border data traffic, reducing costs in the long run. More importantly, the local migration aligns with Malaysia’s growing emphasis on data sovereignty, keeping sensitive information within national boundaries. According to Maxis CIO Ng May Ching, the local hosting move also ensures the company’s infrastructure is “resilient and future-ready to support the nation’s digital agenda.”
Positioning Maxis in Malaysia’s Digital Ecosystem
Maxis’ migration underscores its leadership role in driving cloud adoption in Malaysia. As an AWS Advanced Tier Services Partner and AWS Direct Connect Partner, the telco leverages its position to aid Malaysian enterprises facing similar data sovereignty and digital transformation challenges. The move also coincides with AWS deploying its Malaysia Region in August 2024, marking a critical milestone in Malaysia’s cloud technology landscape.
Prateek Pashine, Maxis’ chief enterprise business officer, emphasized that the migration strengthens Maxis’ ability to guide businesses through their own cloud transformations. AWS Malaysia’s country manager Hussein Mohd Ali echoed this sentiment, highlighting Maxis’ role as a trailblazer in demonstrating what’s possible with local cloud deployments.
Industry Context: A Growing Focus on Sovereignty and Latency
The move comes as global cloud providers like AWS, Google, and Microsoft prioritize regional expansions to cater to rising concerns about data sovereignty and low-latency performance. Malaysia, in particular, has seen significant demand for localized cloud infrastructure as its businesses and government heighten their focus on privacy and compliance measures. AWS’ Malaysia Region, launched just over a year ago, positions itself as a pivotal enabler in this shift.
For Maxis, early adoption of the AWS Malaysia Region not only cements its digital leadership but also sends a strong signal to competitors that it is prepared to meet the evolving demands of Malaysia’s digital landscape. Analysts believe this move could pressure rivals to pursue similar cloud migrations to enhance performance and comply with data residency requirements.
What’s Next for Maxis and the Industry?
Maxis’ success with its internal migration showcases the maturity of its cloud engineering capabilities, raising the bar for telecom operators in Malaysia. Whether other providers will follow suit could depend on how effectively Maxis leverages this transition to deliver measurable performance improvements. The move also opens up opportunities for Maxis to expand services in industries like finance, healthcare, and e-commerce, where low latency and data residency are critical.
As Malaysia’s digital transformation accelerates, the role of local cloud regions will only grow. For companies like Maxis, early leadership in this space could translate into long-term market advantage. Could this spark a broader cloud migration trend across ASEAN telecom markets?
Original Source: DevelopingTelecoms.com
