Realme Focuses on Streamlined Product Lineup for Growth in India
Realme, a leading smartphone brand, has strategically revamped its product lineup in India to drive growth in the upcoming years. By concentrating on the GT Series, Number Series, and P Series, the brand aims to offer a more focused and efficient range of products to consumers.
The executive emphasized the removal of ‘Plus’ variants and the enhancement of ‘Pro’ models with top-notch features, positioning the GT Series for premium innovation, the Number Series for offline sales, and the P Series for online-first strategies.
Market Share and Strategy
Despite a slight decline in market share from the previous year, Realme secured the fourth position in India’s smartphone market in the second quarter of 2025. The company is adapting to market dynamics by balancing online and offline channels to boost sales and introduce higher ASP models.
Expansion and Success
Realme’s entry into the ultra-premium segment with the GT 7 Dream Edition reflects its commitment to innovation. By tailoring products to different segments, such as the AI-equipped GT-series and the P-series for young professionals, the brand is set to solidify its position in the market.
Realme’s recent successes, including the high pre-orders for the P3 Ultra 5G and the sales growth of the Realme 15 series, underscore the effectiveness of its retail strategies and product design approach.
Future Outlook
Looking ahead, Realme anticipates sustained growth throughout 2025 and beyond by leveraging its revised product strategy and expanding its offline presence to support premium offerings.
